Indian electric mobility manufacturer Ultraviolette Automotive has launched its new Ultraviolette X47 Crossover motorcycle at a starting price of ₹2.74 lakh (ex-showroom). The company announced a promotional discount of ₹25,000 for the first 1,000 bookings, reducing the effective entry price to ₹2.49 lakh. Deliveries are scheduled to begin in October 2025, according to the company’s press release.
Ultraviolette X47 Crossover Pricing Strategy and Availability
The official launch price of the Ultraviolette X47 Crossover is ₹2.74 lakh. However, the company is offering the first 1,000 buyers an introductory price of ₹2.49 lakh, a move aimed at stimulating early adoption in a highly competitive electric two-wheeler market.
Bookings are open through Ultraviolette’s official website and select dealerships. The motorcycles will be delivered in phases beginning in October 2025. Industry analysts say the discounting strategy reflects both rising competition in the electric vehicle (EV) sector and the company’s ambition to scale rapidly.
Key Features of the Ultraviolette X47 Crossover
Performance and Range
The X47 is offered in two battery configurations: a 7.1 kWh pack with an IDC-rated range of 211 kilometres, and a larger 10.3 kWh unit with an IDC range of 323 kilometres. The motorcycle is powered by an electric motor delivering around 40 horsepower and 100 Nm of wheel torque, enabling a claimed 0–60 km/h acceleration in 2.7 seconds and a top speed of 145 km/h.
Safety and Technology
The X47 introduces radar-based advanced driver-assistance systems (ADAS), branded “UV Hypersense,” which include blind-spot detection, lane-change assistance, overtake alerts, and rear collision warnings. Dual front and rear cameras function as dashcams and feed into two digital displays: a primary instrument cluster and a secondary ADAS interface.
Hardware and Ride Dynamics
The motorcycle is built on a new chassis distinct from Ultraviolette’s earlier F77 model. It is equipped with a 41 mm upside-down front fork, a rear monoshock, disc brakes on both wheels, dual-channel anti-lock braking system (ABS), and nine levels of regenerative braking. Ground clearance is listed at 208 mm, making it adaptable for varied road conditions.
Market Context and Industry Response
India’s electric two-wheeler market is witnessing accelerating growth, driven by government incentives, rising fuel costs, and consumer interest in sustainable transport. Ultraviolette is positioning the X47 as a premium crossover motorcycle, targeting both urban commuters and performance-oriented riders.
In a statement, Narayan Subramaniam, co-founder and CEO of Ultraviolette Automotive, said the launch represents “a significant leap forward in electric mobility, combining performance, technology, and safety features previously unseen in this segment.”
Industry observers note that the inclusion of ADAS and onboard cameras is unusual in the segment and could differentiate the model in a crowded market. However, they also caution that actual performance, after-sales support, and long-term battery durability will be decisive factors in consumer acceptance.
Skoda Octavia RS Officially Teased—Is This the Sporty Upgrade We’ve All Been Waiting For?
Competitive Landscape
The Ultraviolette X47 will compete against higher-end electric motorcycles from Revolt Motors, Tork Motors, and international brands planning India entry. At its current introductory price, it sits above mass-market scooters but below global electric superbikes.
Analysts at CRISIL Research stated in a recent market outlook that “price-sensitive Indian consumers increasingly demand both range and reliability in EVs, making long-term support critical for sustained adoption.” Ultraviolette has announced an ambitious warranty of up to 800,000 kilometres for the X47, a claim that will be closely monitored by industry experts.
Conclusion
The launch of the Ultraviolette X47 Crossover marks a bold step for India’s electric motorcycle market. By combining aggressive introductory pricing with advanced safety technologies and long-range capabilities, the company aims to capture early demand and establish its position as a leader in premium EVs. The effectiveness of this strategy will become clear as deliveries begin later this year.
