The Samsung Galaxy M07 has been launched in India, offering consumers an affordable entry into Samsung’s smartphone portfolio. Priced at ₹6,999, the device is available via Samsung’s official online store and Amazon India. The launch reflects Samsung’s strategy of strengthening its budget lineup in one of the world’s most competitive smartphone markets.
The Samsung Galaxy M07 underscores Samsung’s focus on India’s price-sensitive smartphone market. While the device emphasises affordability, its long-term software support could differentiate it from rivals. With a competitive launch price and immediate availability, the M07 may become a popular choice for first-time smartphone buyers and budget-conscious consumers.
Samsung Galaxy M07 Price and Availability
The Samsung Galaxy M07 has been officially launched in India at a starting price of ₹6,999. Earlier reports had suggested that the price could be closer to ₹8,000–₹9,000, but the final announcement placed it at the lower end of expectations, making it more affordable for budget-conscious consumers.
The device is already available for purchase on both Samsung’s official India website and Amazon, with no pre-booking phase required. This means that customers can immediately buy the phone without having to wait for a specific release date. This approach streamlines the buying process, allowing customers to purchase the device right away.
Samsung has also chosen not to hold a large launch event for the Galaxy M07. Instead, the company has opted for a quieter market entry, which is becoming more common in the tech industry. By forgoing a big event, Samsung seems to be focusing on a more direct approach to reach its audience. The device’s availability on major online platforms like Amazon suggests that the company is leveraging its existing sales channels to make the phone easily accessible.
This strategy may reflect Samsung’s confidence in the product’s market potential without the need for a grand unveiling. It also allows the company to quickly assess the response from customers and adjust its approach if necessary. The Galaxy M07’s competitive pricing and availability indicate that Samsung is aiming to strengthen its position in the budget smartphone segment.
Key Features of the Galaxy M07
Although Samsung has not yet published a detailed technical specification sheet, multiple reports and retail listings highlight the following features:
- Processor: Expected to be powered by the MediaTek Helio G99 chipset, designed for budget performance.
- Software: May receive extended Android OS upgrade support, in line with Samsung’s recent policy of offering up to 6 years of updates.
- Display: Anticipated to feature a large HD+ screen suitable for streaming and daily use.
- Connectivity: The model is positioned as a 4G variant, not 5G, keeping the price point low.
- Battery: A large-capacity battery is expected, consistent with the Galaxy M series’ reputation for endurance.
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Market Context and Competitive Landscape
India remains the world’s second-largest smartphone market, with budget devices accounting for nearly half of all shipments, according to Counterpoint Research. By pricing the Galaxy M07 at ₹6,999, Samsung aims to strengthen its position in this critical segment, competing directly with Xiaomi’s Redmi 13C, Realme Narzo series, and Motorola’s Moto G13.
Prabhu Ram, Head of Industry Intelligence at CyberMedia Research (CMR), noted in a recent report that “Samsung’s strategy in the budget market combines affordability with assured software support, which appeals to long-term buyers in India.”
Expert Reactions
Industry analysts suggest that the Galaxy M07 may not compete on raw specifications with some Chinese rivals but offers reliability, a trusted brand, and long-term updates—factors that influence many Indian buyers.
Navkendar Singh, Associate Vice President at IDC India, said, “Price remains the deciding factor for first-time smartphone users. By keeping the Galaxy M07 under ₹7,000, Samsung makes a strategic bet on mass adoption.”
