Mahindra’s battery-electric SUVs BE 6 and XEV 9e have entered a new phase of growth. As domestic production and dispatches hit record highs in September, and exports begin to gain traction, the company is preparing to roll out festive offers to sustain momentum.
The Mahindra BE 6 and XEV 9e Mark Strong Growth here reflects this turning point in Mahindra’s EV expansion.
Growth Takes Off in September
Mahindra’s EV arm achieved significant milestones in September 2025. The BE 6 and XEV 9e together recorded a production of 5,959 vehicles and dispatched 4,320 units to dealers—both the highest monthly figures to date. Exports, although still modest, rose to 210 units in the same period.
This leap follows a strategic cooldown in August, when Mahindra curtailed dispatches to manage inventory ahead of a Goods & Services Tax (GST) revision that came into effect on September 3. Once prices were reset, the automaker swiftly restocked its dealer network to prepare for a festival-driven uptick.
From January to September 2025, cumulative production has crossed 35,000 units—a sign that Mahindra is steadily scaling its EV manufacturing. Registration data reinforces this shift: the EV share of Mahindra’s overall retail sales jumped from 7% in January–September 2024 to 18% for the same period in 2025.
Milestones Already Crossed
Shortly after their launch, the BE 6 and XEV 9e achieved impressive uptake. Within 70 days, the company delivered more than 10,000 units—roughly equating to one EV sold every 10 minutes on average. (The Times of India) By the five-month mark, cumulative sales had surpassed 20,000 units, with the vehicles covering a combined distance of 9.3 crore km in that time frame.
Mahindra has also broadened the variant mix over time. Initially, deliveries focused on the top-tier Pack Three variants (with 79 kWh battery). But starting mid-2025, the company began delivering Pack Two variants (available in both 59 kWh and, more recently, 79 kWh forms) to reach more price-sensitive buyers.
In August 2025, Mahindra even launched a limited “Batman Edition” of BE 6—999 units—selling out in just 135 seconds. (The Times of India) This special edition underscored both demand and the appetite for differentiation in the premium EV segment.
Product & Technology Profile
Both SUVs are built on Mahindra’s INGLO EV platform.
BE 6
- Battery options: 59 kWh and 79 kWh.
- Power outputs: ~231 hp for 59 kWh, ~286 hp for 79 kWh — both deliver torque of 380 Nm.
- ARAI-certified ranges: ~555–560 km (59 kWh), ~682 km (79 kWh).
- Performance: 0–100 km/h in ~6.7 seconds (79 kWh variant).
XEV 9e
- Also offers 59 kWh and 79 kWh Blade LFP battery options.
- Real-world range in mid-size SUV footprints: 500+ km in routine driving.
- Acceleration: 0–100 km/h in ~6.8 seconds (top variant).
Both models employ a rear-motor, rear-wheel-drive layout, which is relatively unusual in India’s EV space and appeals to driving enthusiasts. They also support DC fast charging: 20% to 80% in ~20 minutes (at peak charging capability).
In terms of features, even lower-spec models retain strong tech content—dual/triple screens, vehicle connectivity, drive modes, regenerative braking, and more. The difference in higher trims (Pack Three) lies in extras like additional airbags, heads-up display (HUD), ventilated seats, and 360° camera systems.
Export Strategy & Challenges
While export volumes remain small, they are gradually growing. In September, shipments of 210 units were recorded. Mahindra is actively preparing variants of the BE 6 and XEV 9e for export to the UK and Europe, where it plans to meet stricter regulatory norms (e.g., Euro NCAP). (Autocar India) Its global export footprint already includes South Africa, the Middle East, Australia, New Zealand, Sri Lanka, the Philippines, and Nepal.
The India–UK Free Trade Agreement (FTA) is expected to improve the competitive positioning of Indian EV exports, making them more attractive in European markets.
That said, Mahindra faces several challenges: adapting to local safety, emissions, and homologation standards; building local service and charging infrastructure; and competing with well-entrenched EV players globally. The company’s design studio in the UK is expected to inform product tweaks tailored to those markets.
Why September Resonated
Several factors contributed to the strong September performance:
- The earlier pause in dispatches helped balance inventory prior to the tax change, enabling a sharper push once price reset was in place.
- Strong upstream demand and bookings gave Mahindra confidence to ramp output.
- The approach of festival season in India tends to increase auto demand across segments.
- The newly launched Pack Two variants made long-range options more accessible, widening the buyer base.
Risks & Caveats
Despite enthusiasm, some caveats merit attention:
- Modest export volumes: Exports remain a fraction compared to domestic demand. Scaling up will require overcoming regulatory and support challenges.
- Margin pressure: Pushing discounts or incentives to boost festive sales may erode profitability in a competitive EV market.
- Supply chain and parts inflation: Battery raw materials, semiconductor supply, and foreign exchange fluctuations can stress cost structures.
- Customer service & reliability perception: Some early user feedback highlights issues — e.g. Team-BHP forum reports note that while cabin comfort and highway range are encouraging, some buyers cite initial hiccups in service and delivery.
- Strong competition: Rival players like Tata, BYD, MG, and others are aggressively expanding their EV lineups in India and abroad.
- Regulatory uncertainty: Policy changes (e.g., subsidy reduction, import duties, taxation) could shift the economics of EV adoption.
What to Expect: Festive Offers & Market Signals
Looking ahead, Mahindra is well positioned to deploy compelling offers during India’s key festival season (October–November). Likely strategies include:
- Cash discounts or direct price cuts on select variants
- Bundled incentives: free home chargers, extended warranties, servicing packages
- Low-interest or subsidised financing / attractive EMI schemes
- Exchange offers: trade-in benefits for old ICE or EV vehicles
- Limited editions or special trims to spark buyer interest (akin to the Batman Edition)
- Accessory or customisation packages (e.g., styling kits, premium interiors)
These tactics could help clear slower-selling variants, bring in new buyers, and sustain media buzz. The timing is critical: festive season is often the highest-demand window in India’s auto calendar.
If market conditions hold, Mahindra could end 2025 with ~50,000 units of BE 6 + XEV 9e produced and sold—provided it maintains supply discipline and avoids inventory overhang.
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Broader Context & Strategic Implications
Mahindra’s EV push must be understood within its broader corporate engine, which includes a strong internal combustion engine (ICE) portfolio. In September 2025, Mahindra’s total SUV wholesales (ICE + EV) hit 56,233 units—another all-time high. (Cartoq) This dual strength gives it a buffer against EV volatility.
Global demand is shifting rapidly toward electrification. For Mahindra, success with the models will signal whether it can pivot credibly into EV leadership, not merely supplement its ICE business.
Furthermore, EV scale is essential for cost leadership. As component volumes grow, Mahindra can potentially lower unit costs, invest in battery cell R&D, and enhance software and services margins.
Still, global EV success is not guaranteed. Export markets demand high safety, localization, after-sales backing, and brand credibility. The company’s capacity to adapt—technologically, operationally, and commercially—will determine whether the BE 6 and XEV 9e can truly anchor Mahindra’s future.
